Essays about: "Internal Marketing an Organizational Performance"

Found 2 essays containing the words Internal Marketing an Organizational Performance.

1. 1. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

   University essay from Akademin för innovation, design och teknik

   Author : Susanna Stargård; Sara Hassan; [2013]
   Keywords : PSS; PSS development; performance measurements; success factors;

   Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

3. 2. Selling relationships for a better world : A study showing the importance of relationships and communication in global procurement organizations

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Fredrik Carleson; [2005]
   Keywords : organisationskommunikation; kundkontakter; relationsmarknadsföring; communication in organizations; customer relations; relationship marketing; Organizational science; Organisationsteori; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : Problem: Inter Agency Procurement Services Office (IAPSO) is an office within United Nations Development Programme (UNDP) that handles procurement for governments, non-governmental organizations (NGO's), United Nations agencies, international finance institutions etc. Annually all UNDP offices and organizations are measured for performance and customer satisfaction in a quantitative Bureau of Management (BoM) survey. READ MORE