Essays about: "Internal Marketing and Focus Groups"

Showing result 1 - 5 of 7 essays containing the words Internal Marketing and Focus Groups.

  1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  3. 2. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alicia Larsson; Cajsa Schoultz; [2023]
    Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

  4. 3. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  5. 4. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  6. 5. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Joakim Stenbeck; Robin Cabander; [2008]
    Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE