Essays about: "Internal Misalignment"

Showing result 1 - 5 of 12 essays containing the words Internal Misalignment.

  1. 1. The role of stakeholders in a transition toward advanced corporate sustainability: A representation of the European wind power industry and the case of Vestas Wind Systems A/S

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Emma Kurvits; [2022]
    Keywords : wind power industry; stakeholder theory; corporate sustainable transition; incumbency; Business and Economics; Earth and Environmental Sciences;

    Abstract : The wind power industry has long remained passive on broader sustainability issues, grounded in the perception that the industry is inherently linked with environmental sustainability. Within the past 5 years, there has been a dramatic change in the stakeholder and corporate perception of sustainability. READ MORE

  3. 2. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  4. 3. You Shall Not Pass : A study about Barriers and subsequent Consequences of Sustainable Business Models in the Swedish Clothing & Textile Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Carl Munck af Rosenschöld; Joel Lindholm; [2021]
    Keywords : Sustainable Business Model; Organisation Barrier; Circular Economy; Clothing Textile Industry;

    Abstract : Background: Sustainability is becoming increasingly important from a consumer’s perspective when it comes to their preferences. Simultaneously, mass-market apparel brands are struggling to meet the demand for sustainable clothing and textile products. READ MORE

  5. 4. Exploring the Misalignment in the Sustainable Packaging Realization Process

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Madelene Wiil; [2020]
    Keywords : Case study; Product development; Requirement specification; Strategy; Sustainable development;

    Abstract : Packaging have become an environmental problem since mishandling causes pollution, and end-of-life treatments contribute to climate change. Even so, packaging is still necessary in our market system as they protect, distribute and prolong the life of various products. READ MORE

  6. 5. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE