Essays about: "Internal branding"

Showing result 21 - 25 of 113 essays containing the words Internal branding.

  1. 21. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Keywords : Re-branding; secondhand; communications; marketing; trends;

    Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

  3. 22. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aleksi Leino; August Rosén; [2020]
    Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE

  4. 23. How to protect the environment without infringing the competition: A study on environmental vertical agreements in theory and in practice

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alicia Grethes; [2020]
    Keywords : Environment; competition law; vertical agreements; vertikala avtal; miljöavtal; miljöskydd; konkurrensrätt; Law and Political Science;

    Abstract : As humanity is facing its biggest challenge ever – the climate crisis – it is now more important than ever that environmental protection is integrated in all parts of the European Union. Environmental protection is considered a main objective of the EU. READ MORE

  5. 24. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE

  6. 25. A Business Modelling Framework for the Front End of Innovation. : Customising a Guiding Material for an Early Phase of the Innovation Process for a Swedish Fintech Company.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Marcus Almqvist; Charlotta Lundberg; [2019]
    Keywords : Innovation; Uncertainty; Front End of Innovation; Business Modelling;

    Abstract : The Swedish Fintech company that is subject to this thesis has proposed a process through which all new ideas should go through before entering the development funnel, called the ‘Proof-of-Concept-process’. Today, there exists no material that helps and guides the idea owner through one of the more extensive phases of that process. READ MORE