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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Communicating big data in the healthcare industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : María Castaño Martínez; Elizabeth Johnson; [2020]
   Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

   Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

3. 2. The Influence of Internal Corporate Communicationson Brand Pride: A case study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rosol Elaies; Amanda Schreck; [2019]
   Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

   Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE

4. 3. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

   University essay from Umeå universitet/Företagsekonomi

   Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
   Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

   Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE

5. 4. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Holmblad; Christina Ericsson; [2013]
   Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

6. 5. Developing Internal Communication in Fast-changing Organizations

   University essay from Handelshögskolan vid Umeå universitet

   Author : Inkeri Rajala; [2011]
   Keywords : Internal communication; employee perceptions; internal communication areas; internal corporate communication function; internal communication channels; management communication; interdepartmental communication; team communication; supervisor communication; fast-changing organizations;

   Abstract : Developing internal communication in fast-changing organizations is a current topic, which seems to exercise the minds of corporate people in different positions. Well-functioning internal communication and business success seem to be strongly linked. READ MORE