Essays about: "Internal corporate communications"

Showing result 6 - 7 of 7 essays containing the words Internal corporate communications.

1. 6. Contributions of Internal Branding Practices to Corporate Brand Success

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marjam Malmberg; [2009]
   Keywords : Internal branding; Corporate brand success; Corporate branding; Human resource management;

   Abstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE

3. 7. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bibri Mohamed; [2008]
   Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE