Essays about: "Internal marketing"

Showing result 1 - 5 of 186 essays containing the words Internal marketing.

  1. 1. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

    University essay from Göteborgs universitet/Graduate School

    Author : Trang Le; Angela Pavasovic; [2018-07-03]
    Keywords : Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
    Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE

  3. 3. Introducing purchasable technical service packages in a productoriented organization - A Go-To-Market Study -

    University essay from Chalmers tekniska högskola/Institutionen för arkitektur och samhällsbyggnadsteknik

    Author : Christian Oskarsson; Sven Kurzbach; [2018]
    Keywords : Servitization; Marketing Strategy; Pricing; Go-to-Market Plan; Freemium;

    Abstract : This study examines the development of a go-to-market plan for service offerings in aproduct centric company. Servitization is a phenomenon where many firms see greatpotential to strengthen their market position and simultaneously create additionalvalue to increase revenue. READ MORE

  4. 4. Additive manufacturing at LEGO: Developing a holistic management framework for high-volume manufacturers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeppe Mikkelsen; [2018]
    Keywords : Additive manufacturing; 3D printing; operations;

    Abstract : Additive manufacturing (popularly known as 3D printing) is developing rapidly these years becoming increasingly relevant to high-volume manufacturing firms. The additive nature of the production technique makes it distinct to traditional manufacturing techniques that tend to be less flexible. READ MORE

  5. 5. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Joana Gama Filho; Melanie Hopkins; [2018]
    Keywords : Critical Studies; Consumer Culture Studies; Postmodernism; Internet; Love; Interpersonal Relationships; Social Media; Dating Apps; Tinder; Digital Society; Business and Economics;

    Abstract : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. READ MORE