Essays about: "Internal marketing"

Showing result 1 - 5 of 187 essays containing the words Internal marketing.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. How do consumers make sense of sustainable consumption: a study on lived experience and discourses

    University essay from Göteborgs universitet/Graduate School

    Author : Trang Le; Angela Pavasovic; [2018-07-03]
    Keywords : Sustainable consumption; sustainable clothes; sustainable discourses; fashion discourses; identity creation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
    Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE

  4. 4. Introducing purchasable technical service packages in a productoriented organization - A Go-To-Market Study -

    University essay from Chalmers tekniska högskola/Institutionen för arkitektur och samhällsbyggnadsteknik

    Author : Christian Oskarsson; Sven Kurzbach; [2018]
    Keywords : Servitization; Marketing Strategy; Pricing; Go-to-Market Plan; Freemium;

    Abstract : This study examines the development of a go-to-market plan for service offerings in aproduct centric company. Servitization is a phenomenon where many firms see greatpotential to strengthen their market position and simultaneously create additionalvalue to increase revenue. READ MORE

  5. 5. Additive manufacturing at LEGO: Developing a holistic management framework for high-volume manufacturers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeppe Mikkelsen; [2018]
    Keywords : Additive manufacturing; 3D printing; operations;

    Abstract : Additive manufacturing (popularly known as 3D printing) is developing rapidly these years becoming increasingly relevant to high-volume manufacturing firms. The additive nature of the production technique makes it distinct to traditional manufacturing techniques that tend to be less flexible. READ MORE