Essays about: "Internal marketing"

Showing result 11 - 15 of 244 essays containing the words Internal marketing.

1. 11. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alicia Larsson; Cajsa Schoultz; [2023]
   Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

   Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

3. 12. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Philip Kaburek; Viktor Segerqvist; [2023]
   Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

4. 13. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

   University essay from Göteborgs universitet/Graduate School

   Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
   Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

   Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE

5. 14. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Filip Nilsson; Andrej Matic; [2022]
   Keywords : Relationship marketing; Reputation; Management;

   Abstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE

6. 15. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   University essay from Jönköping University

   Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
   Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE