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Showing result 1 - 5 of 25 essays matching the above criteria.

1. 1. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

   University essay from Stockholms universitet/Stockholm Resilience Centre

   Author : Luja von Köckritz; [2023]
   Keywords : circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

   Abstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE

3. 2. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

4. 3. There Is No Place Like Home

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Eriksson Knast; Teodor Eriksson; Johannes Hasenöhrl; [2022]
   Keywords : Family firms; manufacturing internationalisation; socio-emotional wealth SEW ; FIBER framework; case study; Sweden.; Business and Economics;

   Abstract : Family firms play an important role in the global economy. Family firms are defined as firms owned and managed by a family constellation. While their governance structure is different from non-family firms, family firms face similar questions of internalisation as their non-family counterparts. READ MORE

5. 4. Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lea Zehendner; Michelle Cron; [2021]
   Keywords : Green Search Engine Usage; Ecosia; Pro-Environmental Behaviour; Green Consumerism; Digital Green Consumerism; Business and Economics;

   Abstract : Aim: The aim of this study is to explore why German millennials use the green search engine Ecosia, as the organisation is experiencing considerable growth in Germany. Theoretical Perspectives: This thesis adopts well-established theories such as the Theory of Planned Behaviour, the Value-Belief-Norm Theory, and the Social Influence Theory. READ MORE

6. 5. How the other people think : Internalisation of neoliberalist logics in voters and governments and the global rise in populism

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Jellen Olivares-Blanco; [2021]
   Keywords : ;

   Abstract : The internalisation of neoliberalist logics has led us as societies to tolerate and even prefer unequal conditions based on the belief that our privileged position is deserved, or temporary. It encourages individuality and perceives the state as a burden. READ MORE