Essays about: "International Branding Strategies"
Showing result 16 - 20 of 36 essays containing the words International Branding Strategies.
-
16. How Brand Relationship Affects Brand Forgiveness : A Qualitative Study within the Retail Industry in a Swedish Cultural Setting
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Purpose - Existing research of forgiveness has received substantial notice in the field of psychology. Nevertheless, less is known about forgiveness within a business context. READ MORE
-
17. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil
University essay from Göteborgs universitet/Graduate SchoolAbstract : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. READ MORE
-
18. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Introduction Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE
-
19. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE
-
20. How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE