Essays about: "International Branding Strategies"

Showing result 21 - 25 of 36 essays containing the words International Branding Strategies.

1. 21. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bastian Raschke; Pascal Balonier; [2014]
   Keywords : Corporate visual identity; branding; standardization; adaptation; firm-level factors; market-level factors; company performance;

   Abstract : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. READ MORE

3. 22. A proposed Model for Country Branding : an experimental Application on Nigeria

   University essay from Företagsekonomi

   Author : Samuel Johnson Ogundipe; [2012]
   Keywords : Branding; Image Crisis; Rebranding; Tourism; Destination Image; Developmental Planning; Sustainable development; Country Branding Model; Nigeria;

   Abstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE

4. 23. BRANDSCAPE – några marknadsföringsstrategier för offentliga rum i Malmö och Manchester

   University essay from SLU/Landscape Architecture (until 121231)

   Author : Stina Klyft; [2012]
   Keywords : brandscape; branding; city marketing; urban politics; Malmö; Manchester; Sagolekplatsen; Exchange Square;

   Abstract : Stora förändringar har skett i vårt samhälle där globaliseringsprocesser har fört samman nationer och dess ekonomier. Marknadsplatser har smälts samman till en global marknadsplats och skapat ett beroendeförhållande mellan världens nationer. READ MORE

5. 24. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

   University essay from KTH/Industriell marknadsföring

   Author : Kunthika Macharoensak; [2012]
   Keywords : brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumärkeshantering; marknadsundersökning;

   Abstract : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. READ MORE

6. 25. ...And who sewed your clothes? : Alienation in the time of division of labour – A Marxist analysis on two contemporary Swedish fashion brands

   University essay from Centrum för modevetenskap

   Author : Judith Katharina Nyfeler; [2012]
   Keywords : alienation; estrangement; Corporate Social Responsiblity CSR ; fashion; supply chain; division of labour; branding narratives;

   Abstract : This thesis deals with questions of Marx’s concept of alienation in regards to the semi-aware state of it in contemporary society. In the fashion industry, one of the most globalised businesses, the supply chains are getting larger, tasks are being outsourced and labour is divided on several dozens of workers involved, relationships are socially and geographically dispersed. READ MORE