Essays about: "International Branding Strategy a case study"

Showing result 1 - 5 of 17 essays containing the words International Branding Strategy a case study.

1. 1. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

3. 2. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Peter Nilsson; [2020]
   Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

   Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

4. 3. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
   Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

   Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

5. 4. Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellinor Beckman; Miriam Dalsjö Åström; [2019]
   Keywords : CBR; Branding; Woke; Postmodernity; Business and Economics;

   Abstract : The purpose of this study is to discover the characteristics of consumer brand relationships between consumers and woke brands and thus contribute to the research field of consumer brand relations. This will be achieved by looking to the relationship in the context of postmodern consumers and specifically three purposively selected cases; Pepsi, Always and Gillette. READ MORE

6. 5. International Employer Branding : How European MNCs can win the war for talents in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marco Koster; Silvia Mayer; [2016]
   Keywords : Employer Branding; HRM; War for talents; Employer attractiveness; Recruitment; Employer branding strategies; Adaptation; MNC.;

   Abstract : The increasing competition for high skilled employees has resulted in a war for talents. Companies in Europe and in Asia struggle to find employees with relevant skills and possessing the right talent. READ MORE