Essays about: "International Business environment MEANING"

Showing result 1 - 5 of 7 essays containing the words International Business environment MEANING.

1. 1. Ready to Respond to Freddy? Shock-Responsive Social Protection for Nutrition in Malawi

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Cecilia Pampararo; [2023]
   Keywords : Business and Economics;

   Abstract : The outbreak of the Covid-19 pandemic and the increasing pace and intensity of climate-related shocks have driven the emergence of international interest around the role of national social protection systems for shock-responsiveness. An increasing number of already vulnerable people is in need of humanitarian assistance, risking to fall into poverty and malnutrition. READ MORE

3. 2. Connect by Similarities:Together we make a difference : A multi-method case-study exploring theorganizational culture of an MNC.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oscar Lagrosen; Erik Abrahamsson; [2021]
   Keywords : Project business; organizational culture; constructionism; communication; collaboration; sustainability;

   Abstract : Today’s international and connected environment has amplified the frequency of project business as a means to realize large transnational and global investments in world infrastructure. However, to realize an international infrastructure project, large collaboration among the right actors must be formed. READ MORE

4. 3. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artem Syniuk; [2021]
   Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

   Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

5. 4. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

6. 5. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE