Essays about: "International marketing mix ikea"

Found 2 essays containing the words International marketing mix ikea.

1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 2. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ying Pan; [2007]
   Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE