Essays about: "Internationalisation FASHION"
Showing result 1 - 5 of 9 essays containing the words Internationalisation FASHION.
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1. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE
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2. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE
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3. The role of social media when internationalising: A multiple case study of Swedish SMEs within the fashion industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Speed of e-commerce internationalisation: impacting factors within the fashion industry
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE
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5. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -
University essay from Göteborgs universitet/Graduate SchoolAbstract : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. READ MORE