Essays about: "Internationalisation retail"

Showing result 1 - 5 of 7 essays containing the words Internationalisation retail.

  1. 1. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Abstract : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. READ MORE

  3. 2. The internationalisation of banks : A comparative case study

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Andreas Hasselknippe; Stefan Fischer; [2017]
    Keywords : internationalisation; banks; motive for internationalisation; network position; market commitment;

    Abstract : This research paper studies the internationalisation process of a small to medium sized bank in comparison to a global systemically important bank (G-SIB) between 1970 and 2007. The study includes the motive of internationalisation, the chosen market entry mode, the development of market commitment and the development of the network position of the studied case companies. READ MORE

  4. 3. The relationship between ICA AB and Royal Ahold -A study on international ownership

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sara Carlsson; Fredrika Skogqvist; [2013-07-04]
    Keywords : ;

    Abstract : Problem background: The 1990’s was a period of internationalisation within the retail sector. It was almost necessary to have a growth strategy with an international focus to be competitive on the retail market. READ MORE

  5. 4. A Retail Expansion in the UK : A qualitative analysis of smaller Scandinavian fashion companies' expansion options and market potentials in the UK market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sara Fast; Mirjam Ling; [2011]
    Keywords : International Marketing; Internationalisation; Fashion Industry; Foreign companies establishment in England;

    Abstract : The fashion industry has become an industry with high attention, and in recent years Swedish fashion has become a strong name internationally. At the same time, it is a competitive industry where smaller fashion companies are competing with big clothing chains. READ MORE

  6. 5. The Different International Strategies of European Grocery Retailers : The Case of Groupe Casino and REWE Group

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Gildas Aïtamer; Anne-Kathrin Meier; [2010]
    Keywords : REWE; Casino; Groupe; Grocery; Food; Retail; Strategy; Internationalisation; European;

    Abstract : The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27,8% and 20,6% of non domestic outlets in Western Europe. READ MORE