Essays about: "Internationalisation"

Showing result 16 - 20 of 177 essays containing the word Internationalisation.

  1. 16. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kristina Hartung; Emilia Hämäläinen; [2022]
    Keywords : SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

    Abstract : .... READ MORE

  3. 17. There Is No Place Like Home

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Eriksson Knast; Teodor Eriksson; Johannes Hasenöhrl; [2022]
    Keywords : Family firms; manufacturing internationalisation; socio-emotional wealth SEW ; FIBER framework; case study; Sweden.; Business and Economics;

    Abstract : Family firms play an important role in the global economy. Family firms are defined as firms owned and managed by a family constellation. While their governance structure is different from non-family firms, family firms face similar questions of internalisation as their non-family counterparts. READ MORE

  4. 18. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 19. The Effect of COVID-19 on Internationalization: A case study of Nigerian Cement Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Adeola Anthonia Osisanwo; Adekola Adebowale; [2022]
    Keywords : COVID-19; internationalization; cement industry firm; Nigeria n ; foreign international markets;

    Abstract : Internationalization has long time ago been very much been undergone and sustained inseveral companies all over the world, ranging from small to large sized firms. This is sobecause there has been increased demand for companies to meet in not just their domesticmarkets but also international markets. READ MORE

  6. 20. Exploring non-tariff barriers inhibiting indigenous African SMEs’ intra-African trade and internationalisation within Sub-Saharan Africa: A focus on Ghanaian SMEs exporting to Nigeria.

    University essay from Umeå universitet/Företagsekonomi

    Author : Eric Kwami Tsyokor; Farouk Tutu Madara; [2022]
    Keywords : ;

    Abstract : The continent is currently, the world’s large free trade area with a 1.2-billion-person marketwhich is expected to double by 2050 is a substantial domestic market with significantopportunities for economic growth. This suggests that promoting intra-African trade (i.e. READ MORE