Essays about: "Internationalisation"

Showing result 21 - 25 of 177 essays containing the word Internationalisation.

1. 21. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 22. The Impact of Reshoring on European MNEs’ Performance

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Philip Rissanen; Adam Sahlin; [2021]
   Keywords : Reshoring; Manufacturing; Financial Performance; European MNE; De-Internationalisation;

   Abstract : The purpose of this study is to examine whether European production firms, that reshore parts of their manufacturing processes back to the originating country of the firm, perform financially differently than prior to the reshoring process. The performances of the firms are quantified by the financial indicators of return on equity, return on assets, and net profit margin. READ MORE

4. 23. Effectiveness of English teaching with JET Programme Assistant Language Teachers and Japanese Teachers of English : Team Teaching Perceptions through Team Interviews

   University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

   Author : Elliot Smith; [2021]
   Keywords : JET Programme; EFL; Effectiveness; Self-efficacy; Relationships; Assistant Language Teacher; Japanese Teacher of English; Japanese Education; Native Speaker;

   Abstract : This research seeks to develop further understandings of effectiveness of the  Japan Exchange and Teaching (JET)  Programme. The JET programme is an internationalisation programme of which employs primarily native English language speakers into the role of Assistant Language Teachers of whom aid in teaching English within school settings across Japan. READ MORE

5. 24. The Enemy of My Enemy is My Agent : A Case Study on the Effects of Soft Power in Preventing and Facilitating One-Sided Violence in Internal Conflicts

   University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

   Author : Joakim Ydebäck; [2021]
   Keywords : s​oft power; one-sided violence; external support; colonialism; internal conflict; Central African Republic; South Sudan;

   Abstract : The internationalisation of conflicts has made the study of the effects of external support a prominent subfield within peace and conflict studies. How supporting states affect conflict strategies and changes the conflict dynamic has been the prime concern of this thesis. READ MORE

6. 25. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Annusyirvan Ahmad Fatoni; [2021]
   Keywords : Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

   Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE