Essays about: "Internationalization Knowledge"

Showing result 6 - 10 of 200 essays containing the words Internationalization Knowledge.

  1. 6. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  3. 7. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Vida Gustavsson Ramnebrink; [2023]
    Keywords : internationalization SME-companies social media “digitalization” “relations”;

    Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

  4. 8. Internationalization Strategies of African SMEs: The Role of Relational Governance of International Networks.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Sanji Gwendoline Mahmang; Henry Bwambale; [2023]
    Keywords : Relational Governance; SMEs; Africa; Internationalization; International Networks; Trust; Commitment; Embeddedness;

    Abstract : The purpose of this study was to examine the role and benefits of relational governance of international networks on the internationalization of Small and Medium-sized Enterprises in Africa. It explored the strategies used by African SMEs to scout, manage, and maintain their relationship with international networks and how these benefited their businesses. READ MORE

  5. 9. Impact of social media on small and medium enterprises internationalization : Assessments of cases of tech companies in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Aparna Bulegoda; Kalindu Fernando; [2023]
    Keywords : Social Media and internet; SMEs; Internationalization of SMEs; Internationalization barriers;

    Abstract : The internationalization of small and medium enterprises (SMEs) has become vital as it enables them to enhance their business prospects and achieve organizational objectives. This is of utmost significance for the future growth of nations, regions, and the global economy, given the progressively significant role played by SMEs in contributing to economic development. READ MORE

  6. 10. Born Digitals internationalization - the challenges and success factors from a business model perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alva Beckman; Caroline Claesson; [2023]
    Keywords : Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

    Abstract : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. READ MORE