Essays about: "Internationalization as a strategy process"
Showing result 1 - 5 of 60 essays containing the words Internationalization as a strategy process.
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1. Survival of the fittest : The Internationalization of Fashion Start-ups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE
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2. Institutional support for the internationalization of Swedish Small and Medium-Sized Enterprises. : A Study of the Kalmar Region
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Extant research concludes that SMEs tend to be highly dependent on the local institutional environment when internationalizing. In relation to that, international business literature accentuates the lack of studies that aim to understand how government support influences SMEs' international business performance. READ MORE
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3. Using Business Networks in the Internationalization Process for Small and Medium Enterprises
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE
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4. Rapid Internationalization During a Global Pandemic : Swedish Born Global Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Most of the existing research regarding internationalization is focusing on larger and established firms. Therefore, this paper will contribute to research by solely focusing on young and small firms' internationalization. There is today much research on specific theories. Meanwhile, the internationalization process is complex by nature. READ MORE
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5. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE