Essays about: "Internationalization company"

Showing result 1 - 5 of 182 essays containing the words Internationalization company.

1. 1. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process

   University essay from Göteborgs universitet/Graduate School

   Author : Kajsa Pålsson; Miriel Sissonen; [2023-07-19]
   Keywords : digitalization; artificial intelligence; cloud computing; digital value chain; internationalization; ICT industry;

   Abstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE

3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

4. 3. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Miriam Lini; Naiymie Binta Arman; [2023]
   Keywords : Multinational Enterprises; Market Exit; Transaction Cost Theory; Institutional Theory; Isomorphism; Legitimacy; Entry modes; internationalization ; Exit modes; Institutional distance; Institutional Infrastructural hassle factors;

   Abstract : ABSTRACT   Date: [2023-05-30] Level:  Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:  Naiymie Binta Arman   Miriam Lini       (00/02/27)    (02/05/06) Title:    Navigating the Challenges of International Business: An Analysis of     Factors Influencing the Exit of Multinational Corporations. Supervisor:    Edward Gillmore  Keywords:    Multinational Enterprises, Market Exit, Transaction Cost Theory,      Institutional Theory, Isomorphism, Legitimacy, Entry modes      (internationalization), Exit modes, Institutional distance, Institutional &     Infrastructural hassle factors  Research question:   What are the internal and external characteristics that drive market exit?  Purpose:    The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE

5. 4. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

6. 5. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Felix Flint; Moritz Winkelius; [2023]
   Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

   Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE