Essays about: "Internationalization success"

Showing result 1 - 5 of 66 essays containing the words Internationalization success.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  2. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  4. 4. Born Digitals internationalization - the challenges and success factors from a business model perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alva Beckman; Caroline Claesson; [2023]
    Keywords : Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

    Abstract : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. READ MORE

  5. 5. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE