Essays about: "Internationalization success"

Showing result 1 - 5 of 62 essays containing the words Internationalization success.

  1. 1. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  2. 2. A takeoff for climate change mitigation – how to stay grounded? : A case study of Linköping University’s air travel carbon footprint reduction goal

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Unda Kipure; [2022]
    Keywords : academic air travel; carbon footprint; societal transformations;

    Abstract : The point of departure for this thesis is a case study of Linköping University and its goal to reduce air travel carbon emissions by 30% by 2024 compared to the year 2019 level. The aim of this study is to identify aspects that influence current academic work-related travel behaviour within the “Three spheres of transformation” to explore how changes on different levels would support or hinder the implementation of the air travel carbon emission reduction goal. READ MORE

  3. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 4. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
    Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

  5. 5. SHE entrepreneurs : The challenges of female Swedish entrepreneurs in international business

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Berg; Erika Söderberg; Bella Cehic; [2021]
    Keywords : Internationalization; Entrepreneurship; Gender; Market entry; Female Entrepreneurship; International business; Future; Future entrepreneurs;

    Abstract : Entrepreneurship is the key to a functioning society and global economy. To be entrepreneurial means not only to see and discover opportunities, but also to develop and refine these opportunities. There is evidence saying that entrepreneurship is not equal for men and women. READ MORE