Essays about: "Internationalization success"

Showing result 11 - 15 of 66 essays containing the words Internationalization success.

1. 11. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Michael Wagner; [2020]
   Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

   Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE

3. 12. Key factors for success in SMEs for developing market shares in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Anton Allmén Sjöberg; Jakob Nordström; [2019]
   Keywords : SME; competitive advantage; resources; internationalization; strategy; MNE; Små och medelstora företag; resurser; internationalisering; strategi; multinationella företag;

   Abstract : Competitive advantage has been an important aspect of strategy ever since Porter introduced the term in 1985. Today, small and medium enterprises (SME) make up a large part of the world´s economy. SMEs often operate in fast changing markets where innovation and growth are essential for success. READ MORE

4. 13. Foreign Market Establishment of Knowledge Intensive Business Services (KIBS) : Key Factors to Consider for Swedish KIBS Firms Entering Norway

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : MARTIN LINDBLOM; ANDREAS WEIDLERTZ; [2018]
   Keywords : Knowledge intensive business services; internationalization; liability of foreignness; liability of outsidership; dynamic internationalization capabilities; foreign market establishment; establishment chain; business networks; relational embeddedness; structural embeddedness; Kunskapsintensiva affärstjänster; internationalisering; liability of foreignness; liability of outsidership; dynamiska internationaliseringsförmågor; utländsk marknadsetablering; etableringskedja; affärsnätverk; relationell förankring; strukturell förankring;

   Abstract : The purpose of this study was to explore key factors to consider for a Swedish Knowledge Intensive Business Services (KIBS) firm to successfully enter the Norwegian market, and examine how these factors compare to incumbent theories on foreign market establishment. The study is based on an interpretivist research design and utilizes qualitative methods in order to achieve the intended purpose. READ MORE

5. 14. The unicorn factory : Examining Stockholm tech-startups and their pursuit of internationalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Georg Lövström; Hampus Olofsson; [2018]
   Keywords : Internationalization; Entrepreneurship; Start-ups; Network; Relationships; Stockholm; innovation; Business-ecosystem.;

   Abstract : The idea behind this thesis was born from the success of the so-called unicorn companies originating from Stockholm. Unicorn companies are highly successful tech-startups which reached an evaluation of 1 billion USD while remaining private companies. READ MORE

6. 15. Make way for the Artificial Intelligence train : A qualitative case study investigating the internationalization of Swedish AI firms, as well as the drivers and barriers affecting their process.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Johansson; Marcus Persson; [2018]
   Keywords : Artificial Intelligence; AI; Innovation; Internationalization; Networks; Barriers; Drivers;

   Abstract : The purpose of this thesis was to investigate and analyse the internationalization of Swedish SMEs operating within the artificial intelligence industry, as well as to identify the drivers and barriers that influence the process. The methodology chosen for the research was to conduct a qualitative multiple case study with different Swedish AI firms with international operations through an abductive approach. READ MORE