Essays about: "Internet Internationalization"

Showing result 1 - 5 of 30 essays containing the words Internet Internationalization.

  1. 1. Impact of social media on small and medium enterprises internationalization : Assessments of cases of tech companies in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Aparna Bulegoda; Kalindu Fernando; [2023]
    Keywords : Social Media and internet; SMEs; Internationalization of SMEs; Internationalization barriers;

    Abstract : The internationalization of small and medium enterprises (SMEs) has become vital as it enables them to enhance their business prospects and achieve organizational objectives. This is of utmost significance for the future growth of nations, regions, and the global economy, given the progressively significant role played by SMEs in contributing to economic development. READ MORE

  3. 2. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  4. 3. Data assets in digital firms and ICTs : How data strategy shapes the process of internationalization

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marc Behse; [2021]
    Keywords : Internationalization theory; big data; data value; digital firms; ICTs;

    Abstract : Digitalized companies are adding complexity to the theory of internationalization. In order to gain momentum in a foreign market, knowledge about specific regional aspects and customers’ behavior is crucial. In a modern business environment, data supports decisions, enhances performance, and contributes to innovative business models. READ MORE

  5. 4. Online and Offline Resources in the Internationalization of an Online Marketplace: A Digital Alternative to Freight Forwarding. A Single Case Study of Adnavem

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Ingrid Nyquist; Antonia Starzmann; [2020-02-13]
    Keywords : International Business; Internationalization; Born Globals; Adnavem; Freight Forwarding; Tech-company; Digitalization; Transport Logistics;

    Abstract : Technological change is considered one of the most important underlying roots for the globalization of economic activity. It has created the new economy online, and the internet has evolved to be a marketplace for traditional firms and given life to new types of companies. READ MORE

  6. 5. Internationalization of Financial Technology Start-ups (Fintechs) : Evidence from Ecuadorian case studies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katherine Estefania Monroy Zambrano; [2020]
    Keywords : Internationalization; FinTech; finance; technology; Ecuador; Latin America; emerging markets; born-digital firms;

    Abstract : In the past decade, the financial industry has been criticized to lack a faster digital transformation to provide more efficient services, where FinTech (a neologism generated from the contraction of “(Fin)ancial” and “(Tech)nology”) start-ups or fintechs represent a paradigm shift to reinvent the industry. FinTech is gaining attention in multiple academic disciplines, however, it was found that it has been neglected from the international business discipline to understand the internationalization process of fintechs. READ MORE