Essays about: "Internet memes"
Showing result 1 - 5 of 16 essays containing the words Internet memes.
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1. Goncharov and Collaborative Storytelling : How Tumblr Invented a Fake Martin Scorsese Movie
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Online fandoms are capable of various feats; from influencing the TV shows they watch to funding half-baked convention scams, Tumblr fandoms in particular are infamous across the internet. Their chaotic and intense nature simultaneously leads to intense bouts of creative activity, pumping hundreds of thousands of fan works into the Tumblr ecosystem every year. READ MORE
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2. Meme marketing’s effect on brand recall and sharing intention
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE
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3. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE
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4. Chaos Magick, Discordianism and Internet Trolling : An investigation into subversive postmodern techniques online and offline
University essay from Högskolan i Gävle/ReligionsvetenskapAbstract : In this thesis, the practice of Chaos magick and the practice and mythology of Discordianism are compared to different subversive techniques used in internet culture and specifically in internet trolling. Chaos magick is described from the sigil-making of Austin Osman Spare through the playbacks of William S Burroughs to contemporary practitioners. READ MORE
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5. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE