Essays about: "Internet users"

Showing result 1 - 5 of 611 essays containing the words Internet users.

  1. 1. User Acceptance in mHealth industry : A quantitative study of mHealth application in China based on UTAUT2 Model

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : yueying hu; [2019]
    Keywords : mHealth; mHealth application; user acceptance; UTAUT2 model;

    Abstract : Background: The market of mHealth has been growing steadily over last years, but in China, the market is not very mature, and the low level of popularity negative impact on the development. But it should be noted that the market has great potential with positive development background, the policy support by government, the widely used of smartphone and the Internet and especially the huge demand of mHealth in China. READ MORE

  2. 2. The Changing Importance of Ratings for Sales: Evidence from the Film Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Bendik Enstad; [2019]
    Keywords : ratings; word-of-mouth; social learning; film;

    Abstract : This thesis analyses the influencing effect that ratings have on revenue using a fixed effects framework. A panel data set of up to 2,025 movies running in US and Canadian cinemas with daily frequency is constructed. The period spans from 2010 to 2018. READ MORE

  3. 3. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Kultur och samhälle

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

  4. 4. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  5. 5. Real-time collaborative editing using CRDTs

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jakob Ivarsson; [2019]
    Keywords : ;

    Abstract : Real-time collaborative editors such as Google Docs allow users to edit a shared document simultaneously and see each others changes in real-time. This thesis investigates how conflict-free replicated data types (CRDTs) can be used to implement a general purpose data store that supports real-time collaborative editing of semi-structured data. READ MORE