Essays about: "Internetalization"

Found 1 essay containing the word Internetalization.

  1. 1. Internationalization through E-Commerce : Exploring percieved risks and understanding the challenges ahead

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mattias Holmberg; Madeleine Holmström-Szugalski; [2017]
    Keywords : Internet; E-commerce; Internationalization; Internetalization; SME; Information; Percieved risk; Psychic Distance; Virtuality Trap;

    Abstract : This study examines the phenomenon of the usage of e-commerce in relation to firms’ internationalization process. Consequently, the study investigates risks and psychic distance in relation to prior research within International business, Internationalization and e- commerce, while focusing on the latest era of academia, namely “Internetalization”. READ MORE