Essays about: "Interuptive Marketing"
Found 1 essay containing the words Interuptive Marketing.
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1. Brand Attitudes Affected by YouTube Advertisements : A comparative analysis of Canada Vs Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper focuses on the brand attitudes of generations Y in the areas of Canada and Sweden on YouTube advertisements. The goal of the paper was to see if there is a difference between the attitudes of the two different locations and how these attitudes affect brand recognition and purchase intentions of the products or services being advertised. READ MORE
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