Essays about: "Intrum Justitia and The Corporate Brand Identity Matrix"
Found 1 essay containing the words Intrum Justitia and The Corporate Brand Identity Matrix.
-
1. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE
Result pages:
1