Essays about: "Invisible Branding"

Showing result 1 - 5 of 6 essays containing the words Invisible Branding.

1. 1. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Sara Elamir; Davide Licheri; [2020]
   Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

   Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE

3. 2. Grandma on YouTube: a case study of the older female YouTuber Korea Grandma

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Min Joo Kim; [2020]
   Keywords : micro-celebrity; older adults; older women; ageism; gendered; YouTube; South Korea; Korea Grandma; granfluencer; silver creator; Social Sciences;

   Abstract : Older women have long been invisible and marginalized in society and culture at large because of the ‘gendered’ ageist stereotypes towards them. Especially, ageist stereotypes towards older women have been reinforced by their invisibility and stereotypical portrayals in traditional media. READ MORE

4. 3. Landsbygd i översiktsplanering : en rumslig diskursanalys med exemplet Svedala

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Natalie Coquand; [2016]
   Keywords : diskurs; landsbygd; översiktsplan; representation; makt; rumsbegrepp; dikotomi;

   Abstract : Urbanization and urban planning have increasingly taken the fokus from the countryside to urban centers and have left rural areas in the shadows of the debate. This has ultimately led to polarizing between cities and rural areas. READ MORE

5. 4. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jakob Steinstö; [2016]
   Keywords : Branding; Ingredient Branding; Attitudes; Consumer Behavior;

   Abstract : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. READ MORE

6. 5. Branding Sweden : A study of social media driven democracy and its implications

   University essay from Marknadsföring

   Author : Camilla Nordin; Daniela Schwartz; Linus Stridfelt; [2013]
   Keywords : Nation branding; national identity; control; power; structure; democracy; social media; branding;

   Abstract : The general purpose of this qualitative study is to investigate the implications in regard to power, structure and control connected to the project Curators of Sweden. The study looks at nation branding through the use of social media. READ MORE