Essays about: "Irene Grimani"

Found 3 essays containing the words Irene Grimani.

1. 1. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

3. 2. Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sabrina Dettmering; Irene Grimani; Antonia Reinauer; Julia Schönström; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Kick-start your Brand through Crowdfunding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Desislava Nedelcheva; Irene Grimani; Lisa Scheider; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE