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Found 2 essays matching the above criteria.

1. 1. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Iris Martine Theresia Arts; Siannie Quartero; [2022]
   Keywords : Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

   Abstract : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. READ MORE

3. 2. SBM Paper: The House of Gucci in 2022

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
   Keywords : SBM paper; case study; Gucci; Social Sciences;

   Abstract : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. READ MORE