Essays about: "Iris Qvennerberg"
Found 1 essay containing the words Iris Qvennerberg.
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1. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE
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