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Found 2 essays matching the above criteria.

1. 1. Are you the culprit or the victim in today’s digital society? The use of digital innovations in the Swedish fast fashion industry and its significance for consumer behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Josefine Jogdal; Irma Weberg Ekelund; [2022-08-05]
   Keywords : Digital innovation; digital transformation; persuasive technology; cognitive science; consumer behavior;

   Abstract : The fashion industry has grasped a wide range of digital innovations, and the past decade has shown an increased junction between advanced digital innovation and consumption. Therefore, the mechanism of consumption is recognizing important transformation, following a redefinition of various areas from advertisements and markets to consumers and the concept of utility and value. READ MORE

3. 2. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
   Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

   Abstract : Background and Problem: The awareness towards environmental sustainability has increased rapidly both in society and among clothing companies’ stakeholders, e.g. the customers buying their products. This awareness affects the fast fashion industry which is one of the most polluting industries. READ MORE