Essays about: "Irsa Amerian"

Found 2 essays containing the words Irsa Amerian.

  1. 1. Improving data-driven decision making through data democracy : Case study of a Swedish bank

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Irsa Amerian; [2021]
    Keywords : Data-Driven Decision Making; Data Democracy; Data Analytics Tools; Data-Driven Organization; Citizen Data Scientist; Share Data; Share Data Skills; Share Data Responsibility; Democratization of Analytics;

    Abstract : Nowadays, becoming data-driven is the vision of almost all organizations. However, achieving this vision is not as easy as it may look like and there are many factors that affect, enable, support and sustain the data-driven ecosystem in an organization. READ MORE

  3. 2. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

    University essay from IHH, Företagsekonomi

    Author : Irsa Amerian; Natallia Pisareva; [2012]
    Keywords : Social media; Marketing communication; Integrated marketing; B2B companies;

    Abstract : Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE