Essays about: "Iryna Holovko"

Found 1 essay containing the words Iryna Holovko.

  1. 1. Volunteering for the nation : Volunteering as a tool of nation branding during the Eurovision Song Contest 2017 in Ukraine

    University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

    Author : Iryna Holovko; [2018]
    Keywords : volunteering; nation branding; media industry; media worker; free labour; motivation.;

    Abstract : There have been a lot of studies dedicated to investigating nation branding as a set of political discourses and practices deploying analysis of objects of symbolic nature: logotypes, brand books, slogans and commercials. The present thesis aims to study nation branding as a form of communicative labour through investigating volunteering as a form of media work that is used as a tool of the nation branding campaign in Ukraine during the Eurovision Song Contest in 2017. READ MORE