Essays about: "Isabella Ahrens"

Found 1 essay containing the words Isabella Ahrens.

  1. 1. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

    University essay from Akademin för textil, teknik och ekonomi

    Author : Isabella Ahrens; Theresa Guetz; [2015]
    Keywords : Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

    Abstract : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. READ MORE