Essays about: "Isabella Simeoni"

Found 1 essay containing the words Isabella Simeoni.

  1. 1. Branding Swedish Business Schools : A qualitative study on how Customer-based brand equity creates value for a Swedish Business School's Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Isabella Simeoni; Matilda Näsman; [2015]
    Keywords : Branding; Business School; CBBE;

    Abstract : In this current day and age, developing brands is increasingly important. Universities have started to realise the potential benefits that exists from having a strong brand and have therefore started to invest resources in branding. Even though research within this field is present, not much have been conducted on the Swedish market. READ MORE