Essays about: "Isabella Wang"

Found 1 essay containing the words Isabella Wang.

  1. 1. "Branded in China": A study on brand origin effect on the Swedish smartphone market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Isabella Wang; Victor Bao; [2017]
    Keywords : Country-of-Origin; Brand Origin; Brand Association; Product Knowledge; Brand Image;

    Abstract : Along with the economic development of China, an increasing amount of Chinese companies have expandi internationally. Many of them have entered the Swedish market, trying to establish their brands to new consumers. READ MORE