Essays about: "Isabelle Bylund"

Found 1 essay containing the words Isabelle Bylund.

  1. 1. Customer engagement : A study of consumers interaction with fashion brands on social media

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabelle Bylund; Susanne Lindgren; [2017]
    Keywords : Two-way communication; customer engagement; social media; purchase intention; fashion brands;

    Abstract : Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer to consumer. READ MORE