Essays about: "Isabelle Lindgren"

Found 2 essays containing the words Isabelle Lindgren.

1. 1. Customer engagement : A study of consumers interaction with fashion brands on social media

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Isabelle Bylund; Susanne Lindgren; [2017]
   Keywords : Two-way communication; customer engagement; social media; purchase intention; fashion brands;

   Abstract : Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer to consumer. READ MORE

3. 2. The Art of Keeping a Contractor : A Study of How to Strengthen the Thread that Ties a Contractor to a Competence Agency

   University essay from Industriell marknadsföring och industriell ekonomi

   Author : Isabelle Lindgren; [2009]
   Keywords : contractor; competence agency; HRM; employer branding;

   Abstract : This thesis explores the fields of contracting and competence agencies. Itfocuses on the relationship between contractors and their agencies, and aims toidentify the expectations that contractors have on competence agencies and theactivities that can be undertaken by the agencies in order to improve andstrengthen the relation. READ MORE