Essays about: "Isabelle Nordgren"

Found 2 essays containing the words Isabelle Nordgren.

1. 1. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Isabelle Nordgren; Julia Johansson; [2017]
   Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

   Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE

3. 2. Outgrowing the Herd : Internationalization as a growth strategy for Swedish gazelle companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabelle Nordgren; Emma Wilde; [2016]
   Keywords : Gazelle companies; Internationalization; Networks; Entreprenurship; International competitivness; Growth strategies;

   Abstract : Many of the Swedish gazelles never leave the domestic market and often have a problem with leaving the start-up phase. One problem for the gazelles is that many are stagnating within a couple of years and few ever reach more than 50 employees. READ MORE