Essays about: "Ivan Kontic"
Found 1 essay containing the words Ivan Kontic.
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1. Greening the marketing mix : A case study of the Rockwool Group
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. READ MORE
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