Essays about: "Ivana Buden"

Found 1 essay containing the words Ivana Buden.

  1. 1. Consumer reactions to different forms of CSR communication

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Ivana Buden; Louise Connett; [2016]
    Keywords : Corporate Social Responsibility; Corporate Social Responsibility communication; corporate communication; trust; purchase intention;

    Abstract : Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. READ MORE