Essays about: "Jönköpingsfesten"

Found 1 essay containing the word Jönköpingsfesten.

  1. 1. City Branding: A research on the collaboration between two organisations and their branding process of Jönköping

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ida Zedenius; Josefin Lindblom; Johanna Bertilsson; [2014]
    Keywords : City branding; partnership; Jönköping; Destination Jönköping; Jönköping City AB; Jönköpingsfesten; City image;

    Abstract : BackgroundCity branding is an emerging practice that is executed by an increasingnumber of cities all around the world. The concept is used to transform alocation into a destination by applying different strategies. Jönköping is agrowing city in terms of size, revenue and population. READ MORE