Essays about: "Jöran Mahr"

Found 1 essay containing the words Jöran Mahr.

  1. 1. Applying Frugal Innovation to Serve the Bottom of the Pyramid in Germany

    University essay from Umeå universitet/Företagsekonomi

    Author : Jöran Mahr; Melissa Imhof; [2017]
    Keywords : Frugal innovation; social entrepreneurship; emerging market innovation; frugal product criteria; bottom of the pyramid; developed countries; value creation;

    Abstract : In times of scarce resources, frugal innovation can be a driving engine for growth and market success, as it is a practical concept established in developing countries. Nonetheless, the available literature also emphasizes a potential importance for Western countries. READ MORE