Essays about: "JIERU WANG"

Found 1 essay containing the words JIERU WANG.

  1. 1. Relationship between Customer Perception about CSR activities and Purchase Intention: The Role of CSR Communication Channels

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : JINWEN SONG; QI FANG; JIERU WANG; [2015]
    Keywords : CSR; online channel; offine channel; customer perception; purchase intention;

    Abstract : With the incorporation of businesses as major players in a country’s economy and society, Corporate Social Responsibility is becoming a very important aspect of corporate activity. This field is greatly understudied and only limited research has been done on the consequences of conducting CSR activities through different channels of communication. READ MORE