Essays about: "JOHAN EDBERG"

Found 1 essay containing the words JOHAN EDBERG.

  1. 1. A walk through Luxury land

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JOHAN EDBERG; [2010]
    Keywords : luxury brands; lacoste; premium brands; brand building; fashion marketing; dentity; image; image analysis; gucci; burberry; morris;

    Abstract : This thesis is about how high level brands communicate their brands to the audience. The thesis consists of analyses of the identity and images of two luxury brands, Gucci and Burberry and two premium brands, Lacoste and Morris. The purpose is to clarify the identity of the brands, by carrying out analysis as well as interviews with key personnel. READ MORE