Essays about: "JOHANNA AHLÉN"
Found 1 essay containing the words JOHANNA AHLÉN.
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1. From likes to commitment : a case study of micro companies’ social media usage
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE
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