Essays about: "JOHANNA BLOM"

Showing result 1 - 5 of 8 essays containing the words JOHANNA BLOM.

  1. 1. AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Walde; Johanna Blom; [2022]
    Keywords : consumer-brand relationships; brand trust; brand loyalty; personalized AI marketing; personalization-privacy paradox; Business and Economics;

    Abstract : Thesis purpose: to explore what influence consumer-brand relationships may have on consumers’ perceptions of personalized marketing and the personalization-privacy paradox. Methodology: to understand each of the respondents' different perceptions of the thesis’ purpose and research question, a relativist and social constructionist approach were applied. READ MORE

  3. 2. Spotify – You’ve got company

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Pettersson; Johanna Blom; Sixten Nyhlén; [2022]
    Keywords : Spotify; Disruption; Positioning; Business and Economics;

    Abstract : .... READ MORE

  4. 3. How to use brand experience to generate brand loyalty - A case study of theme parks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
    Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

  5. 4. Syresättning hos kaniner under anestesi vid vård av munhålan : ventral respektive dorsal positionering med oxygentillförsel via syrgasgrimma

    University essay from SLU/Dept. of Clinical Sciences

    Author : Johanna Berglund; Nadya Blom; [2019]
    Keywords : kanin; munhälsa; anestesi; syresättning; hypoxemi; oxygentillförsel; syrgasgrimma; ventral position; dorsal position;

    Abstract : En av de vanligaste orsakerna till att sällskapskaniner är i behov av veterinär-medicinsk vård är problem i munhålan. För att kunna genomföra kliniska undersök-ningar och behandlingar i munhålan på kaniner krävs ofta generell anestesi. Den spe-cifika anatomin och fysiologin hos kaniner kan göra anestesi till ett riskfyllt moment. READ MORE

  6. 5. Emotional regimes and feeling rules in Swedish feminist comics : Breaking or abiding by the rules?

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Johanna Blom; [2017]
    Keywords : sociology of emotions; feeling rules; emotion management; gender; comics; feminism; social movements; Sweden;

    Abstract : This study examines how Swedish feminist comic artists express emotional regimes and feeling rules as displayed by comic characters. Guided by Arlie Russell Hochschild’s understanding of feeling rules and emotion management together with Erving Goffman’s decoding behavior methodology this study seeks to contribute to a deeper understanding of gender emotion management norms. READ MORE